Wisner Law Firm — Rebrand & Website Design

Wisner Law Firm is a highly respected legal practice based in Chicago, known for its work in aviation law, complex litigation, and high-profile cases. I partnered with the firm to deliver a complete rebrand—creating a new logo, visual identity, and a custom-designed website that reflected their professionalism, authority, and commitment to justice.

We began by developing a fresh brand identity. The goal was to strike the right balance between strength and refinement—establishing a visual tone that felt trustworthy, modern, and confident. The logo design features a bold, clean typeface with a custom mark that subtly nods to forward momentum and strategic precision—echoing the firm’s reputation for fearless advocacy and thorough legal strategy. A timeless colour palette, paired with strong typography and understated design elements, laid the foundation for a cohesive and versatile brand system.

Building on the new identity, we designed and developed a website that is clean, intuitive, and content-focused. The structure was carefully planned to support a range of users—potential clients, referring attorneys, and media—while showcasing the firm’s expertise through detailed practice area pages, attorney bios, and case news.

The design combines clarity with sophistication, using generous white space, professional photography, and subtle motion to guide the user experience. The backend was developed with ease-of-use in mind, allowing the team to manage their own content and updates without hassle.

This project was a great example of how thoughtful branding and design can elevate a firm’s digital presence to match its real-world impact. I’m proud to have played a part in helping Wisner Law communicate its values and connect more meaningfully with the people they serve.