Outback Queensland Masters — Event design

Outback Queensland Masters is Australia’s most remote and most rewarding golf series, bringing together sport, travel, and storytelling in a truly one-of-a-kind event. I’ve had the privilege of working on this project since its inception, playing a key role in shaping the visual and digital experience of the event as it has grown year after year.

Although I didn’t design the original logo, I’ve been responsible for all other aspects of the event’s creative rollout—from the very first year to now. This includes large-scale event signage, brochures, merchandise designs, sponsor and media collateral, wayfinding, and more. Every piece is crafted to reflect the adventurous, playful, and proudly regional personality of the event, while keeping consistency across the growing brand ecosystem.

I also designed and continue to manage the Outback Queensland Masters e-commerce website. The site supports both the event’s storytelling and its sales needs, offering ticketing, merchandise, itinerary updates, and ongoing content management. It’s built to handle seasonal spikes in traffic, and it evolves each year alongside the event’s route and growing audience.

In addition to print and web design, I support the event’s digital marketing with social media graphics, campaign assets, and email visuals that keep engagement high across all platforms. This long-term partnership has allowed for a deep understanding of the event’s goals, tone, and audience—making it easier to adapt and expand the brand each season.

Working on Outback Queensland Masters from the ground up has been an incredibly rewarding experience. It’s a celebration of place, people, and play—and it’s been an honour to help bring that story to life in so many different formats.