Plastics Industry Pipe Association Rebrand
PIPA initially approached us to give their website a facelift. After a few meetings, it became apparent, that they needed more than just a website refresh. Their own brand needed an update.
Working closely with their Executive General Manager, we designed a refreshed logo, brand elements, sustainability sub brand and a new website which included a member access for various levels of their team and members.
More about this project
Working with PIPA was a fantastic opportunity to take a well-respected industry body and give their brand and website a modern refresh—while staying true to their legacy and the trust they've built over many years.
The brief was to evolve the existing brand rather than reinvent it, ensuring continuity with their original logo while updating the overall look and feel to better reflect their professionalism and authority in the property investment space. I refined the brand elements to feel more contemporary, introducing a fresh colour palette, updated typography, and a streamlined visual system that works seamlessly across digital and print platforms.
The second major component of the project was a complete rebuild of their website. We started from the ground up, designing a clean and intuitive user experience that works for both the general public and PIPA’s extensive member base. One of the key features was the development of a secure, members-only portal—a vital tool that allows members to access exclusive resources, tools, reports, and updates. This area was carefully planned to be easy to navigate while delivering real value to the professionals who rely on it.
The result is a refreshed brand and digital platform that honours PIPA’s history while setting them up for the future. It’s professional, trustworthy, and functional—just like the organisation itself. This was a collaborative project that brought together strategy, design, and development in equal parts, and I’m proud to have played a role in helping PIPA better serve its members and engage its audience.