Balance Dance School

Balance Dance School is a community-focused studio based in Bulimba, offering high-quality dance training in a supportive and empowering environment. I was engaged to create a full visual identity for the school—from logo design through to website development—bringing their vision of balance, grace, and creativity to life through thoughtful design.

We started with the logo, which needed to feel elegant, modern, and welcoming to dancers of all ages. The final mark combines fluid lines and structured shapes, subtly representing both movement and harmony—key themes in the school’s name and philosophy. The accompanying colour palette was kept soft and fresh, with calming tones that reflect the studio’s nurturing energy.

Once the brand identity was established, I rolled it out across key touchpoints, including social media templates, uniforms, and signage. Every element was designed to reinforce the school’s commitment to professionalism, joy, and community connection.

With the branding in place, we moved on to the website. The goal was to create a clean, intuitive online space where parents could easily explore class options, get to know the team, and register their children. The site features simple navigation, mobile responsiveness, and soft imagery that reflects the school’s calm and uplifting atmosphere.

This project was a true joy to work on—from capturing the essence of a dance school that values both technique and wellbeing, to building a brand that supports its growth and connection within the local community. I’m proud to have played a part in bringing Balance Dance School’s vision to life and helping them make a strong and graceful first impression.